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How switching actually goes.
Worse than from most tools, and it is Wix’s architecture rather than anyone’s policy. There is nothing to import, so the route runs through Figma and you are rebuilding the pages.
Open the Figma file the design came from, or rebuild the pages there.
Send each frame across with the plugin.
Set the three breakpoints and the SEO fields.
Move the domain, then publish.
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Read this before you cancel anything
There is no HTML or CSS export from Wix. Its own documentation states a site must run on Wix’s servers, so there is no file to bring across — not to Siter.io and not to anywhere else. Get whatever you can out first: CMS collections export as CSV, and take your own copies of images and copy while the site is still live.
Blog posts are the sharp edge. Wix states they cannot be exported to another platform at all. If the site has years of posts on it, that is an argument for staying, or for accepting that the archive ends where the move begins.
If the domain came free with the Wix plan, it is registered somewhere and needs moving or repointing before the subscription lapses. Check Wix’s own transfer documentation first, then point it at Siter.io. Keep the Wix plan alive until the new site is published and the domain resolves.
What comes across from Figma is text, images, vectors, groups and auto-layout structure, as editable elements rather than a flattened picture. Prototype animations and interactions do not import, and there is no re-sync, so later Figma edits do not flow through.
Siter.io compared with Wix · every figure checked 2026-09-04
A Wix alternative for designers who publish from Figma
Wix is a small-business platform that happens to build websites. Siter.io is a design tool that publishes them. If the site is designed pages rather than a shop with a booking calendar, the smaller tool is the right shape — and you can take the HTML with you.
Start for free -> See the Figma plugin
The short answer.
Most people looking for a Wix alternative are not unhappy with Wix. They have realised the site they wanted is a fraction of what they are paying for, and that they cannot get it out again. Siter.io publishes designed pages from $7/mo billed yearly, imports from Figma on every plan including the free one, and will hand you the HTML on Pro. It has no shop, no CMS and no booking system, and it is a worse choice than Wix if you need any of them.
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Switch if…
The site is a portfolio, a studio site or a landing page that already exists in Figma, nothing on it takes payment, and you want to be able to move it somewhere else later.
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Stay if…
Stay on Wix if the site is a small business that needs bookings, a store, invoicing and marketing email in one subscription, and if nobody on the project ever has to move the site somewhere else.
What each one costs to publish.
Both products advertise a per-month figure billed annually, so that is what is compared. Wix’s numbers were read off its own pricing pages on 2026-09-04. Two caveats Wix states itself and we are repeating rather than smoothing over: the Wix Editor ladder carries the footnote that prices and currency vary by location and that USD is shown for reference only, and the Wix Studio ladder below is quoted in euros because that page served us the EU price sheet. Do not convert those numbers — check them from where you actually are.
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Siter.io
Start
Free
Private previews only - no public publishing, 10 pages.
Solo
$7 /mo billed yearly · $8 monthly
1 published website, 10 pages, custom domain included.
Plus
$12 /mo billed yearly · $14 monthly
3 published websites, 50 pages, custom domain included.
Full plan list on pricing. Checked 2026-09-03.
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Wix
Free
Free
Publishes to a siteprefix.wixsite.com/siteaddress address with Wix ads on the page. 500MB storage and 1GB bandwidth. No custom domain.
Light
$17.77 per month, yearly subscription paid in full
Free domain for one year, 2 GB storage, 2 site collaborators. No payments and no e-commerce.
Core, Business, Business Elite
$29.77 to $159.77 per month, yearly subscription paid in full
Where payments and e-commerce start. 50 GB then 100 GB then unlimited storage, 5 then 10 then 100 site collaborators, and basic then standard then advanced e-commerce. Business Elite adds the advanced developer platform.
From Wix’s own pricing page. Checked 2026-09-04.
Feature by feature.
Written for a designer publishing a portfolio or a small studio site. Where a row says Wix Studio or Wix Editor, it means only that one — the two products differ enough that an unqualified answer would be wrong half the time. “Not documented” means we could not confirm it from a primary source, and an empty cell is better than a guess.
| Feature | Siter.io | Wix |
|---|---|---|
| Free plan publishes a public site | No - the free plan builds and previews privately | Yes, to a siteprefix.wixsite.com/siteaddress address with Wix ads on the page. 500MB storage, 1GB bandwidth, no custom domain |
| Cheapest plan that publishes to your own domain | $7/mo billed yearly, $8 monthly | $17.77/mo on Wix Editor Light, as a yearly subscription paid in full. Wix Studio starts at EUR 12/mo on the EU price sheet |
| How many editors you have to choose between | One | Two - the classic Wix Editor and Wix Studio, on separate price sheets with different plan names |
| Domain included | None included. A custom domain can be connected on any paid plan at no extra cost | A free domain for the first year on every paid plan, both products |
| Code export | HTML download on Pro only; the contents of the export are not documented | None. Wix states a site must run on Wix's servers. CMS collections come out as CSV and blog posts cannot be exported to another platform at all |
| Figma import | Yes - first-party plugin on every plan including the free one. One-way, no re-sync | Yes, but in Wix Studio only. One-way with no re-sync, one page at a time, and no Studio-to-Figma direction |
| What the Figma import will not carry | Prototype animations and interactions do not import | Menus and forms arrive as plain text and lose their functionality. Buttons convert only if they are text with a fill colour. Videos, galleries and input elements are not recognised |
| CMS, collections or blog | No | Yes on Wix Studio, from 1,500 items on Basic to 10,000,000 on Elite. The Wix Editor pricing page does not break the CMS out per tier |
| E-commerce, bookings and invoicing | No - listed as upcoming, with no date | From Core up on Wix Editor - basic, then standard on Business, then advanced on Business Elite |
| Responsive control | Three fixed breakpoints | Wix Studio ships three - desktop from 1,001px, tablet 751 to 1,000px, mobile 350 to 750px - and they are editable, with custom ones addable code-free. Not documented for the classic Wix Editor |
| Pages | 10 on Solo, 50 on Plus, unlimited on Pro | Not documented per tier on either pricing page |
| Collaborators on the entry paid plan | 2 editors on Solo, extras $4 each | 2 site collaborators on Wix Editor Light. 3 on Wix Studio Basic |
| Storage | Not documented | 2 GB on Light, then 50 GB, 100 GB and unlimited up the Wix Editor ladder |
| Hosting and SSL | Yes, included on every plan | Yes, included |
Siter.io and Wix details checked on 2026-09-04 against www.wix.com, support.wix.com. Prices change; tell us if a cell is out of date.
Where Wix is genuinely better.
Wix is the biggest website builder in the world for reasons, and three of these four are things Siter.io simply does not do. If any one of them is load-bearing for your project, this is the wrong page to act on.
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A whole small business in one bill
Payments, e-commerce, bookings and scheduling, invoicing and a marketing suite are tiers of the same subscription. Siter.io has none of them, so a site that needs to take money belongs on Wix.
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A code-free CMS on every Studio plan
Studio plans carry from 1,500 to 10,000,000 CMS items with indexes and read and write quotas published per tier. Siter.io has no CMS at all.
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Breakpoints you can actually set
Wix Studio ships three defaults - desktop from 1,001px, tablet 751 to 1,000px, mobile 350 to 750px - and lets you edit them or add your own, code-free. Siter.io gives three fixed breakpoints.
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It publishes free
A Wix free site is a public URL, which Siter.io's free plan is not. It carries Wix ads and a wixsite.com address, but it is live.
Why designers look elsewhere.
Not because Wix is bad at what it does. Because a designer wants a different thing from it than a florist does, and because the first of these four only becomes visible on the day you try to leave.
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There is no way off Wix
Wix states that a site "must run on Wix's servers" and that "the SaaS architecture does not support external hosting since it uses Wix's proprietary technology". There is no HTML, CSS or code export. CMS collections come out as CSV and blog posts cannot be exported to another platform at all.
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The Figma import is Studio-only
The Figma plugin works in the Wix Studio Editor, not the classic Wix Editor, so which Wix you signed up for decides whether you have it. It is one-way with no re-sync, one page at a time, and there is no Studio-to-Figma direction.
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Half the design arrives as text
Menus and forms import as plain text and lose their functionality. Buttons only convert if they are text with a fill colour, so anything with a shape or an icon does not. Videos, galleries and input elements are not recognised and are rebuilt by hand in the editor.
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Two products, two price sheets
Wix Editor bills on Light, Core, Business and Business Elite. Wix Studio bills on Basic, Standard, Plus and Elite. Different names, different ladders, different editors, and Wix's own pricing footnote says prices and currency vary by location and that USD is displayed for reference only.
What you give up, stated plainly.
Wix does a great deal that Siter.io does not, and the gap is wider here than against any other tool we compare with. Reading it now is cheaper than finding out after you have rebuilt a site.
- The free plan does not publish, and Wix’s does. The free plan builds and previews privately; publishing needs a paid plan. A Wix free site is a real public URL — it carries Wix ads and a wixsite.com address, but it is live. That is a genuine advantage for anyone who needs something online today and cannot pay. No honest page can describe this product as a free replacement for that — ours included.
- No shop, no bookings, no invoicing. E-commerce is listed as upcoming, with no date. Payments, scheduling and a marketing suite are tiers of the same Wix subscription. If the site has to take money, it belongs on Wix.
- No CMS, collections or blog. Pages are designed, not generated from entries. Wix Studio carries from 1,500 to 10,000,000 CMS items depending on tier.
- Responsive work is three fixed breakpoints, where Wix Studio lets you edit its three and add your own without code.
- No domain is included. Every paid Wix plan on both products comes with a free domain for the first year. Siter.io includes a custom domain in the plan at no extra cost, but you bring the name.
- Code export is limited even on our side. HTML download on Pro only; the contents of the export are not documented. It is more than Wix offers, which is nothing, but verify it does what you need on a trial site before you make it the reason you switch.
- No multi-language and no real-time co-editing. Co-editing is listed as upcoming; a second language is not supported at all.
What you get for that: the Figma import on every plan including the free one, hosting and SSL included everywhere, per-plan rather than per-project pricing, editors inside the plan rather than billed per head, and one editor to learn instead of choosing between two products with different names for the same tiers.
Frequently asked.
What is the best alternative to Wix?
It depends on which part of Wix you are actually using. If you need the shop, the bookings and the invoicing, the honest answer is another all-in-one platform rather than a design tool — Squarespace is the closest like-for-like. If you need a blog and a content model but not a shop, look at Webflow. If the site is designed pages and the rest of Wix has been overhead you pay for and never open, a smaller tool costs less and has less to learn.
Is there a free alternative to Wix?
Not one that publishes to your own domain. Wix’s free plan is unusual in that it does put a real page on the public internet, with Wix ads and a wixsite.com address. Siter.io’s free plan builds and previews privately; publishing starts from $7/mo billed yearly. Framer, Webflow and Carrd all charge to publish on a custom domain too. If free publishing on a subdomain is the requirement, Wix is genuinely the better answer and you should stay.
Can I export my Wix site to another platform?
No. Wix states that a site must run on its servers and that its architecture does not support external hosting, and there is no HTML or CSS export. CMS collections come out as CSV and blog posts cannot be exported to another platform at all. Whatever you move, you move by rebuilding it. This is the single strongest reason designers give for not starting on Wix in the first place.
Is Wix or Siter.io better for a portfolio?
For a portfolio of designed pages with no blog and nothing to sell, Siter.io is cheaper, imports the Figma file you already have, and does not lock the result in. Wix pulls ahead if the portfolio needs case studies driven by a collection, a shop for prints, or a booking form for enquiries. Our personal website examples page covers what the good ones have in common either way.
How much does Wix actually cost?
Wix Editor starts from $17.77/mo on a yearly subscription on the Light plan, paid in full up front, and runs to $159.77 on Business Elite. Wix Studio is a separate ladder starting at EUR 12 on the EU price sheet. Wix’s own footnote says prices and currency vary by location and that USD figures are shown for reference only, so check the number from where you are rather than trusting any comparison page, this one included.
Does the Figma plugin work with Wix?
In Wix Studio only, not the classic Wix Editor — so which Wix you signed up for decides whether you have it. It is one-way with no re-sync, handles one page at a time, and there is no Studio-to-Figma direction. Menus and forms arrive as plain text and stop working, and buttons only convert if they are text with a fill colour. Siter.io’s plugin is on every plan including the free one, and has its own limits, which we list on the Figma to HTML page.
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Try it on the design you already have.
Open the Figma plugin, send a frame across, and see what comes over. The free plan builds and previews as much as you like; publishing to your own domain starts at $7/mo billed yearly.
Get the plugin -> -
Start for free with Siter.io
Start for free ->